Value judgment of human perception of the situation which developed at the fire scene is one of the major factors defining a line of conduct of the person in an emergency. Character of an assessment allows to define ingenuity degree of a situation and risk; choose appropriate decisions, ways, means and ways of realization of risky behavior, predict negative consequences possibility. It is represented the analysis of the theoretical and methodological grounds in research of a fire danger situation image problem. It is established that activity, riskology and information approaches are major in research of this perspective. It is proved that gender features of formation of a fire danger situation image influence its main characteristics. Thus there is the tendency for men to complete image perception, its reflection in the context of the present and its representation through a prism of the behavioral patterns focused on search of means and ways of escaping an emergency situation. Women behavior is characterized by diffusion fragmentary filling of an image, its emotional and estimated coding and representation through a prism of the affective, not connected characteristics reflecting violation of a temporary context of a situation, forecasting of negative consequences possibility, sharpening of helplessness before a situation and fears for children, property, loss of life project. The received results can be used in development of the differentiated approach in training of in fire safety measures for population, the organizing the informing of the population in emergency situations, and also in development of fire safety instructions.